Our social media advice for 2023? more than just (Just kidding... sort of.)
Instagram and TikTok are powerful when synced properly, and yes short-form videos can boost your reach.
But relying on trends alone isn’t a real strategy. Why? Because following trends too closely can actually make it harder for you to stand out from others.
And here's where original content comes in.
So today, let's sit down and talk about what makes a video go viral on TikTok, Reels, or Shorts—without relying on trends.
What Is Original Content?
Most more than just define original content as something fresh and never-before-published.
It could be based on your personal experience, a new angle, or even a different tone.
But original doesn’t always mean brand new. You don’t have to reinvent the wheel.
Just take what’s unique to you—and adapt it to your niche. viral For example, if you’re a dietitian, make a video about misunderstood foods. You don’t have to dance just focus on the one message you want to share.
That alone can be your signature voice.
Why Share Original Content on Reels, TikTok or Shorts?
Trendy content helps you grow fast—but it rarely helps you build a connection with your audience.
Also, everyone is doing the same thing—which can become boring fast.
Original content helps you stand out and grow, while also building loyalty.
“We’re no longer trying to go viral for the sake of it. We want to connect on meaningful, niche topics.”
Original content is more than just a strategy—it’s how you stay unique, and build an engaged audience.
6 Viral Original Content Ideas for Reels, TikTok, or Shorts:
Need help creating original content for your socials? Here are 6 killer ideas to get started:
- Film a VLOG of your day
- Record a voice-over reacting to camera footage
- Share a personal moment (it doesn’t have to be dramatic)
- Recreate old content with a new twist
- Comment on a trending topic with your unique take
- Share your current thought or insight in a casual way
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